Best mattress brand in India, Emma Mattress, joins forces with Goonj to tackle the COVID-19 crisis.
Non-profit organizations work
tirelessly around the clock, around the country and around the world to furnish
multi-faceted support to multitudes. They scrape, scrim and save every dive at
their disposal to keep their operations afloat. But they don’t budget for
something like a global pandemic, and when they’re faced with something of this
scale and nature, their business models get turned on their heads.
Organizations like New
Delhi-based Goonj, with over two decades of exemplary work under its belt –
turning urban surplus into functional and helpful resources, and furnishing
millions in rural areas with those resources, equipping them with the tools
they need to overcome the obstacles they face with self-assurance and dignity –
are starring down the barrel of a situation where they might be forced to
change the way they operate. These organizations count on public support for
their fundraising efforts to not only stay in business but also to continue to
serve the communities during difficult times. Given the current trajectory of
the COVID-19 pandemic, non-profit organizations in India could find
themselves in a situation similar to their beleaguered foreign counterparts –
which are finding it increasingly difficult to deal with financial distress in
the light of increased need and demand for their work and curtailed corporate
and private charitable expenditure owing to sizable corporate losses. As Dan
Corry, Chief Executive at New Philanthropy Capital, put it “Charities are
mobilising to help thousands of people across the country but they are also
crying out for more help and support”, "Their income is collapsing just as
people’s need to use them starts to grow."
Comments
Post a Comment