How ShareChat is helping local brands with language-focused advertising
Local language social media platform ShareChat is engaging
with hyperlocal brands, as well as helping established brands reach a wider
audience through local language focused advertising campaigns,
as its monetisation strategy takes hold. And at a time when brands are
struggling to keep customers engaged in a meaningful manner, they find that
focusing on local concerns and speaking in local tongues could help bridge the
gaps.
“We
have been witnessing a healthy growth since we opened our platform for brand
integrations,” said Sunil Kamath, chief business officer, ShareChat. “Our
regional strength in Tier 2, 3 and 4 cities, coupled with our unique UGC (user
generated content) proposition for brands, is opening new marketing avenues for
marketers who want to connect with regional first audiences.”
Much like what video-sharing app TikTok has done, ShareChat and several
others are mining the large, mobile-first market in small towns. The 2020 State
of the Mobile report by App Annie, a global analytics and market intelligence
firm has found that India is right on top, when it comes to app downloads.
Between 2016 and 2019, there was a 190 per cent increase in downloads by
Indians, which is the highest in the world. Compared to this, globally,
downloads went up 45 per cent and China at second place, grew at half the pace
at 80 per cent.
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