Reliance begins using WhatsApp for grocery deliveries through JioMart
Billionaire Mukesh Ambani's Reliance
Industries has started testing WhatsApp to connect customers to
grocery stores, days after Facebook decided to
invest $5.7 billion in digital assets controlled by the company. JioMart, an
e-commerce venture of Reliance Retail, "has already started interacting
with customers on WhatsApp for grocery orders" in Navi Mumbai, Thane and
Kalyan, Credit Suisse said in a report.
"The
customer initiates the interaction on WhatsApp, checks out the grocery order on
JioMart webpage, gets connected with a retail store on WhatsApp and then
customer picks up the order from Kirana and pays in cash," it said, adding
the model is likely on delivery and completion of the transaction on one app.
The Facebook deal
will help Ambani set up a digital platform to take on Amazon and Walmart's
Flipkart in an e-commerce market that KPMG says is likely to grow to $200
billion by 2027. The deal benefits Facebook via
"partnership with the largest retail player in India, where partnership
starts with grocery, and later could be extended to medicine distribution,
fashion and lifestyle stores, food delivery, etc," Credit Suisse said in a
report.
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