Active internet users in India likely to reach 900 mn by 2025: IAMAI
The number of active internet users in the country is likely to
grow nearly 45 per cent to 900 million by 2025 compared to 622 million as of
last year, an IAMAI-Kantar Cube report released on Thursday said.
According to the report, rural India may have a higher number of
internet users compared to urban centres by 2025 which indicates the need to
strengthen the digital ecosystem in the country.
By 2025, there would be a greater number of internet users in
rural India than in urban India. Given this, the digital ecosystem will need to
evolve to address the specific needs of this emerging demography.
"Vernacular, Voice and Video will emerge as the game changers
for the digital ecosystem over the next few years," Biswapriya
Bhattacharjee, Executive Vice President, Insights Division, Kantar said in a
statement on the report.
The report suggests that even though the internet penetration in
urban India is over two times than rural areas, the usership in rural areas has
been growing at a faster rate on a year-on-year basis.
"While internet users grew by 4 per cent in urban India --
reaching 323 million users (67 per cent of urban population) in 2020, digital
adoption continues to be propelled by rural India clocking a 13 per cent growth
to 299 million internet users (31 per cent of rural population) over the past
year," the report said.
The study by internet companies body IAMAI with consulting
company Kantar found that small towns account for almost two out of five active
internet users (AIU) while the top 9 metros account for 33 per cent of the AIU
in urban India.
According to the report, of the 1433 million (143.3 crore)
population in India, 622 million individuals are AIU and this translates to
about 43 per cent of the total population across urban and rural India.
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