Nothing's debut ear (1) true wireless earbuds to launch on July 27
Nothing is set to
launch its first product, the ear (1), on July 27, 2021. The true wireless earbuds were
earlier set to launch in June. The London-based technology startup’s founder Carl
Pei recently announced on Twitter about the delay owing to some
final touches before the product rollout. Nevertheless, the Nothing ear
(1) finally has a launch date and it is not too far from now.
Nothing said, the ear (1) are the
beginning of a long and exciting journey that will eventually expand in other
product categories, including smart electronics that are expected to arrive
later this year. Pei, in the blog explained the reason for choosing earbuds as
the first product in Nothing's portfolio. "...we believe the earphones
market was begging for differentiation, space where we can elevate design and
deliver value from day one. Additionally, as an area of hyper-growth, the
earphones market will provide a fertile backdrop as we strengthen our
capabilities and prepare to enter new product categories."
ALSO READ: Carl Pei's Nothing partners with Flipkart for Ear 1's
launch in India
In India, Nothing has partnered with home-grown e-commerce
marketplace Flipkart for the ear (1) launch. This means, the Nothing’s debut
ear (1) true wireless earbuds will
be available exclusively on Flipkart.
For India operations, Nothing recently appointed former Samsung
executive Manu Sharma, as Vice President and General Manager of Nothing India.
Pei said, He (Manu) will drive the growth, business development and operations
for Nothing in the country.
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