boAt forays into personal grooming category with sub-brand MISFIT
To introduce an exciting range of grooming and personal care
products, lifestyle consumer tech brand boAt on Monday
announced its entry into the personal grooming category with MISFIT.
The company unveiled MISFIT T50, a trimmer, that is available at
an introductory price of Rs 899 on the Flipkart and boAt website.
"After having established our leadership in earwear and
wearable category, we are all set to strengthen our lifestyle portfolio under
the aMISFIT' brand," Aman Gupta, Co-Founder boAt, said in a statement.
"With MISFIT, we want to bring in a fresh approach to the
personal care category by designing products specifically for the
Millennials," Gupta added.
T50 comes with skin-friendly titanium-coated blades, which are
corrosion-resistant and offer a smooth and safe trimming experience devoid of
any roughness, scratching or irritation on the skin.
These blades are easily detachable and can either be washed or
just cleaned with a brush in a jiffy. A long-lasting 160-minute lithium battery
ensures that your battery woes do not come in the way of you looking your best.
The MISFIT T50 has 40 length settings with 0.5 mm precision, which
will always give you an even and defined trim for any look that suits your
mood.
Your desired beard style, from a stubble to a consistent beard is only
trim away with the multiple length setting comb function of the T50, the
company said.
The company said it will also launch a range of women's personal
care products in the Indian market soon.
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