After smartphones, Samsung consumer electronics are now available at Benow
Strengthening its online to offline (O2O) strategy to push sales
amid the coronavirus pandemic, Samsung has
expanded its partnership with Benow to sell its consumer electronics. The South
Korean electronics initially partnered with the digital payments platform to
sell its Galaxy smartphones -- Benow digital platform allows consumers to buy
online from neighbourhood stores. Now, besides smartphones, customers would be
able to buy Samsung products
like televisions, refrigerators, air conditioners, etc.
"The
current O2O model that we rolled out last month has been truly successful. We
are now extending O2O to new platforms with our partnership with Benow," Samsung India
Senior Vice President, Consumer Electronics Business Raju Pullan said.
"It will allow local retailers sell Samsung consumer electronics products
online and go completely contactless, without making any upfront investment.
Consumers, on the other hand, will be able to buy Samsung consumer electronics
products online, from the safety and comfort of their homes, and make payments
online through the method of their choice cash on delivery, credit card, debit
card, easy EMI, etc - without any contact," he added.
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