Simple as Fat : Eating plan Banned from Claiming it 'Cures' Diadetes and Erectie Dysfuntion
An eating plan that
encourages people to consume high-fat foods has been criticised for suggesting
it can “cure” diabetes and erectile dysfunction.
Simple as Fat – a
low-carb, high-fat diet plan which costs £99 a year – has come under fire from
the Advertising Standards Authority (ASA)
for breaching regulations.
In a series of tweets, Simple as Fat
stated: “You can cure type 2 diabetes with real food NOT more pills” and
insinuated that following the plan would offer “freedom from obesity and type 2
diabetes”.
A second post asked followers: “Has your Type 2 diabetes led to erectile
dysfunction?” Before suggesting that by adhering to the programme, users could
“fix it”.
Following the claims, the ASA
criticised Simple as Fat for “discouraging essential treatment” for health
conditions where medical advice should be sought.
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