Apple launches MacBook laptops with first microprocessor designed in-house
Apple Inc on Tuesday introduced a MacBook Air notebook
and other computers with the first microprocessor designed in-house, a move
that will tie its Macs and iPhones closer together technologically.
The
new chip, called the M1, marks a shift away from Intel Corp technology
that has driven the electronic brains of Mac computers for nearly 15 years.
It
is a boon for Apple computers,
which are overshadowed by the company's iPhone but still rack up tens of
billions of dollars in sales per year. Apple hopes
developers now will create families of apps that work on both computers and
phones.
The
MacBook Air will start at $999, the same as its predecessor, and have up to
twice the battery life, Apple said.
The
M1 will also power the MacBook Pro notebook, which starts at $1299, and its
$699 Mac Mini computer, which comes without a monitor.
The
Mini is targeted at engineers and scientists because of artificial intelligence
capabilities of the new chip that usually require a graphics chip from Nvidia
Corp or AMD.
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