Netflix to host StreamFest in India; free viewing on December 5-6 weekend
US-based content streaming platform Netflix on Friday
said it will host 'StreamFest' in India on December 5-6 that will allow
non-subscribers to experience the service for free.
The move is aimed at bringing new users to the platform that
competes against players like Amazon Prime Video, Disney+ Hotstar and Zee5 in
the burgeoning OTT (over the top) market in India.
"At Netflix, we want to bring the most amazing stories from
across the world to all fans of entertainment in India. It's why we're hosting
StreamFest: an entire weekend (December 5 12.01am-December 6 11.59pm) of free
Netflix," Netflix India
Vice President (Content) Monika Shergill said in a blogpost.
She added that non-users of Netflix can sign up
with their name, email or phone number, and password and start streaming
without any payment.
"Anyone who signs in during StreamFest gets one stream in
standard definition so, no one else can use the same login information to
stream... And to make sure everyone who comes in gets the best experience, we
will have to limit the number of StreamFest viewers.
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