WhatsApp makes a move towards e-commerce, rolls out a shopping button
WhatsApp
has launched a new shopping button on its app that will allow users to browse
through a business' catalogue, the Facebook-owned messaging service said in a
press release.
With
the new feature, people will be able to see a storefront icon, right next to
the business' name. This will make it easier for users to discover a catalogue
and look at what goods or services are offered, WhatsApp said in the emailed
release. Earlier, users had to click on the business profile to see if it
offered a ready list of items. The button will also help businesses boost the
visibility of their products. "This will make it easier for businesses to
have their products discovered which can help increase sales," the email
said.
The
shopping button will replace the voice call button. Now, users will have to tap
on the call button to select either a voice or video call. The new feature has
been launched worldwide, the messaging service added.
According
to WhatsApp, more than 175 million people message a WhatsApp Business account
every day, and more than 40 million people view a business’ catalogue each
month – including more than 3 million in India.
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