Google Pixel Buds A-Series makes India debut at Rs 9,999
Tech giant Google on Wednesday announced the launch of its Buds
A-Series, priced at Rs 9,999, marking its entry into the personal wireless
audio segment in the country.
The Pixel Buds A-Series features custom-designed 12 mm dynamic
speaker drivers that deliver full, clear and a natural sound, with Bass Boost
for amplifying deep frequencies. The device sports an 'Adaptive Sound' that
increases or decreases the volume based on the surroundings.
It also allows users to quickly switch back to their music after the
call is over with a simple 'Ok Google, play my music' command.
Pixel Buds A-Series deliver up to five hours of listening time on
a single charge or up to 24 hours using the charging case.
"Google Assistant is built right into the Pixel Buds
A-Series. Users can get quick hands-free help to check the weather, get an
answer, change the volume, or have notifications read to them with a simple 'Ok
Google'.
"It also allows users to get real-time translation in more
than 40 languages (including Bengali, Hindi, and Tamil) right in their ear
while using Google
Pixel or Android 6.0+ phone," it added.
Pixel Buds A-Series will be available from August 25.
According to Counterpoint Research, India's TWS market registered
a 68 per cent year-on-year growth during the June 2021 quarter, driven by new
launches in the affordable price segment along with improved features.
The competition in the TWS (true wireless stereo) segment has been
heating up. More than 40 brands have entered this market since 2020.
As per Counterpoint Senior Research Analyst Anshika Jain, the
third quarter will see the entry of more brands (like Nothing Ear, Dizo and
Micromax) across price-tiers to grab a larger share of this untapped market.
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