Samsung slips to 2nd spot in European smartphone market in Q2
Samsung Electronics dropped to second place in the
European smartphone market in
the second quarter, a report showed on Wednesday, as Xiaomi rose to the top
spot.
Samsung made
up a market share of 24 percent in the April-June period after shipping 12
million smartphones to Europe, down 7 percent from a year earlier, according to
a report from market researcher Strategy Analytics.
The South Korean tech giant was the only player among the top five
smartphone suppliers in Europe to see an
on-year decline in shipments.
"Samsung is performing
well with new 5G models from the Galaxy A series, but it faces increasing
competition from Apple in the high-end and the Chinese vendors in the low-end,
and it failed to take advantage of Huawei's demise in Europe," said Neil
Mawston, an executive director at Strategy Analytics.
Xiaomi overtook Samsung last quarter to become the leading
smartphone vendor in Europe for the first time,
reports Yonhap news agency.
The company shipped 12.7 million smartphones, up 67.1 percent from
a year ago, to capture a market share of 25.3 percent.
"Xiaomi has seen great success in Russia, Ukraine, Spain and
Italy among others, and found customers eager for its Mi and Redmi series of
feature rich, value smartphones," said Boris Metodiev, an associate
director at Strategy Analytics.
Apple Inc. took the third spot with a market share of 19.2 percent
after its iPhone shipments jumped 15.7 percent on-year to 9.6 million units.
Chinese brands Oppo came in fourth and fifth, respectively. Oppo
had a 5.6 percent market share, while Realme posted a 1.9 percent share in the
second quarter.
The European smartphone market grew
14 percent on-year to 50 million units in the second quarter.
"The smartphone market rebound
was driven by the continued economic recovery, healthy demand from consumers
with aging devices and appealing value priced 5G devices," the report
said.
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