TikTok is building its own AR development platform: Report
Short-form video app TikTok has launched a
new creative toolset called TikTok Effect Studio
-- currently in private beta testing -- that will allow its own developer
community to build augmented
reality (AR) effects for the platform.
On a new website titled "Effect House," TikTok is asking
interested developers to sign up for early access to Effect Studio.
On the form provided, developers fill out their name, email,
TikTok account info, company and level of experience with building for AR, as
well as examples of their work, reports Engadget.
The website also asked if they are using a Mac or PC (presumably
to gauge which desktop platform to prioritise), and whether they would test
Effect House for work or for personal use.
The project was first spotted by social media consultant Matt
Navarra, via a tip from Sam Schmir.
TikTok confirmed the tech website was launched earlier in August,
but the project itself is still in the early stages of testing in only a few
select markets, one of which is the US.
According to the report, the company could not offer a time frame
as to when these tools would become more broadly available. Instead, TikTok
characterized Effect Studio as an early "experiment," adding that
some of its experiments do not always make it to launch.
Plus, other experiments may undergo significant changes between
their early beta phases and what later becomes a public product, the report
said.
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