WhatsApp adds backgrounds to payments for a more personalised experience
Beginning Tuesday, WhatsApp users in
India will be able to add Payments Backgrounds while sending money to friends
and family through WhatsApp.
Designed in partnership with the National Payments Corporation of
India (NPCI), on the Unified Payment Interface (UPI), the payments feature on WhatsApp is an
India-first, real-time payment system that enables transactions with over 227
banks.
Built for India, this new feature is relevant, exciting, and
memorable as it helps people easily convey a feeling along with sending money.
“With Payments Backgrounds, our effort is to bring excitement to
everyday payments through WhatsApp and enable our users to express themselves
if they wish, through a range of emotive themes denoting celebrations,
affection, warmth or fun. We believe that sending and receiving money is so
much more than just a transaction,” said Mahatme, director of WhatsApp Payments.
Conversations involving payments are often imagined to be simply
transactional.
WhatsApp has created this thematic range of artful expressions to
complement sending payments on birthdays, holidays, or for gifts and travel.
The core idea of this feature update is to create a more
personalised experience for the sender as well as the receiver by adding an
element of expression when friends and family exchange money.
Whether it is friends splitting the bill after a meal, sending
money to near and dear ones as a token of your love or gifting your sister on
the occasion of Rakshabandhan, payment backgrounds make sending money personal
and brings alive the story behind every payment, WhatsApp said.
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