Samsung plans big comeback with premium smartphones in India
Eight
years back, Samsung became the leader in the mobile phone industry in
India with the roll out of "Galaxy
S3"
from its Noida facility.
Today,
as the Indian smartphone market witnessed a modest 8 per cent
(Year-on-Year) growth in 2019, the South Korean giant registered
declining shipments among the top five brands.
The
last eight years or so have seen Chinese invasion like never before
(Chinese smartphone brands captured 72 per cent of the Indian market
in 2019 compared to 60 per cent in 2018), launching devices with
top-notch features while taking the average selling point (ASP)
further down.
A
premium player from the very beginning, Samsung faced the heat as
smartphones became more affordable with each passing year, and
players like Xiaomi and Vivo captured the affordable to mid-premium
segments, forcing the company to launch online exclusive M-series in
the budget segment and revamping the 'A' series in the mid-segment,
which have so far been successful attempts.
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