Advertisers or people? Debate over who's really harmed by Google 'monopoly'
Google has long defended itself against charges of
monopoly by stressing that its products are free and that no one has to use
them.
And
it's avoided tough government scrutiny for years based in part on the idea that
people searching the internet are not Google's true customers.
We're
its product. Advertisers are its real customers. That complicates the question
of who, if anyone, is hurt by Google's dominance in selling ads off the world's
search queries and through its array of affiliated businesses, from its Android
phone software to its YouTube video platform and digital maps.
The
US Justice Department's new antitrust lawsuit against Google argues that
both advertisers and regular people are harmed by the tech giant's position as
the unchallenged gateway to the internet for billions of users worldwide."
As a consequence, countless advertisers must pay a toll to Google's search
advertising and general search text advertising monopolies," the
government wrote in Tuesday's landmark complaint, which asks a federal court to
intervene to protect competition.
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