Drive brand discovery now to tap festive shoppers in India: Facebook
More than three in four consumers (74 per cent) in India will
begin shopping at least two weeks before Diwali, mostly on their smartphones,
and Facebook and
Instagram that influence nearly 80 per cent of festive shopping especially by
Gen-Z and millennials can help brands build targeted campaigns based on current
consumer trends, the social networking giant revealed in a report on Wednesday.
Festive
shopping can be a positive outlet for businesses in these pandemic-hit times so
the mantra is to start advertising early, utilising resources like video,
augmented reality (AR), influencers, vernacular content and messaging to
further drive the brand discovery, revealed Facebook's 'Festive Playbook'.
Forty-five
per cent millennials prefer shopping early for the festive season and
there is a 17 per cent increase in spending by early shoppers in the country.
"There
is finally an uptick in the shopping mindsets of the consumers after several
months of stay-at-home and social distancing times and saving for an uncertain
future," Sandeep Bhushan, Director and Head of Global Marketing Solutions
(GMS) by Facebook India,
told IANS.
"With
over 400 million Indians connected on the Facebook family of
apps in India, we will play a consequential role this festive season in
both brand discovery and delivering truly incremental business outcomes,"
Bhushan noted.
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