Swiggy, Zomato pause gamification feature after Google sends notices
Food delivery firms Zomato and Swiggy have paused
their sports-based cashback games on
their apps after Google sent them
notices for violating Play Store policies related to sports-betting activities,
according to multiple sources. The development came days after digital payment
company Paytm’s app was briefly delisted from the Play Store for violating
Google’s policy dealing with sports-betting.
Gurugram-based Zomato confirmed that
it has received a notice from Google. “We believe
that the notice is unfair, but we are a small company and have already
realigned our business strategy to comply with Google’s guidelines,” said Zomato company spokesperson.
“We will be replacing Zomato Premier League with a more exciting program by
this weekend.”
Swiggy declined to
comment on the issue, but according to the sources the Bengaluru-based food
delivery firm is in discussions with the Google team. “Google
has given Swiggy time
to clarify, but the company has already paused the gamification (feature) on
the app,” said an industry source who wished to remain anonymous. “It is not
just Zomato and Swiggy, many companies have
received such notices from Google.”
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