Smartphones worth Rs 1.5 crore sold every minute during festive sales
Smartphones once again led the most sought-after shopping
category with capturing 47 per cent of total festive sales in the seven day
period (October 15-21), driven by new launches and affordable models.
According
to Bengaluru-based market research firm RedSeer, smartphones worth Rs
1.5 crore were sold every minute across online platforms in the first week of
festive sales -- enabled by value selection, affordability schemes and fast
delivery.
"In many aspects this is indeed a #festivaloffirsts for
Indian eCommerce which will build a strong foundation for its future
growth," said Mrigank Gutgutia, Director at RedSeer Consulting.
Fashion,
while not as big a sales contributor as last year, showed resilience to reach
14 per cent of the festive days sales, despite the demand for formal and
festive wear still being low.
"Long
tail categories including home and home furnishings have done better due to
high demand for work-from-home and study-from-home infrastructure," the
report mentioned.
Smartphone
brand Mi India last week said it sold 50 lakh handsets during the seven-day
festive sales across Amazon, Flipkart and mi.com platforms.
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