Social media enables discovery of brands this festive season
It’s
that time of the year when the celebrations commence. And this year will be
witness to a unique festive season with the prolonged impact of the pandemic.
Due to the economic uncertainty, the consumers are expected to be measured in
their category choices. There is an increasing value-seeking behavior, with a
preference for trusted brands. Brands need to nudge consumers and get into
their consideration set, on the media platforms where the consumers are
spending a lot of time. With digital acceleration like never before discovery,
inspiration and purchase is all happening on mobile. Facebook family of apps
with wide scale and deep penetration offer opportunities to marketers to get
discovered in new ways. Around 80% of Gen Z and Millennial consumers, say their
festive shopping is influenced by Facebook and Instagram.
Industry
experts recommend marketers to leverage social media for driving brand
discovery this season. In this light, industry leaders from Facebook, Maruti
Suzuki, Hyundai, Samsung and Lenovo have shared insights about driving brand
discovery, understanding evolving consumer media habits, newer consumer
experiences, and building the capability of digital commerce.
Across most categories, Indians say that the
Facebook Family of Apps is their leading online source for discovery
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