Apple Inc adds thrust to its India momentum with a brand new line-up
In the last few years, if strong headwinds kept Apple’s India
business primarily confined to its smartphone portfolio, it has surely
weathered the storm now. And for 2021, the Cupertino-headquartered firm has
placed its India bet upfront.
With sales of its second largest selling product —Macs - on fire,
the consumer tech giant has unveiled a new set of offerings to encash on
consumers’ growing appetite for premium computers, tablets and over-the-top
content.
In its first major announcement for the year, Apple Chief
Executive Officer (CEO) Tim Cook unveiled a
range of products like iMac, iPad Pro, Apple TV 4K, AirTag
and iPhone 12 in a new colour.
Unlike earlier, when Indian consumers would have to wait longer
for Apple’s new flagships, this time, the firm is bringing the entire range to
the local market simultaneously with 29 other leading markets of the company.
The new iMac, two iPads and iPhone 12 and 12 Mini will be open for
ordering starting April 30, just like in the US, the UK, China and
Japan.Further, unlike the iPhone 12 range, this time Apple has kept its pricing
tight. The 24-inch M1 iMac has been launched with a starting price of Rs
119,900 — close to its 512GB MacBook Air, while the prices of M1 iPads (11 and
12.9 inch) are the same as earlier — starting Rs 71,900 and Rs 99,900,
respectively.
The early availability of these products in India comes at a
crucial juncture. With these new iMac and iPads, Apple has introduced its much-appreciated
M1 chipset into the two product ranges. Since it did away with Intel chips (in
its 13-inch MacBook Air and Pro) last year, demand for Macs has grown in
the market that otherwise faltered.
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