At 199 million, Twitter logs 20% user growth as pandemic posts surge
Twitter now has 199 million average monetisable daily
active users (mDAU), a 20 per cent growth (year-on-year), driven by ongoing
product improvements and global conversation around the pandemic.
The micro-blogging platform reported $1.04 billion in revenue for
the Q1 2021, up 28 per cent (on-year), and a net income of $68 million. The
advertising revenue reached $899 million, an increase of 32 per cent.
"People turn to Twitter to see and talk
about what's happening, and we are helping them find their interests more
quickly while making it easier to follow and participate in
conversations," Twitter CEO Jack
Dorsey said in a statement late on Thursday.
Total ad engagements increased 11 per cent year-over-year while
cost per engagement (CPE) increased 19 per cent year-over-year.
While US revenue reached $556 million, international revenue
totalled $480 million, an increase of 41 per cent.
"Advertisers continue to benefit from updated ad formats,
improved measurement, and new brand safety controls, contributing to 32 per
cent year-over-year growth in ad revenue in Q1, said Ned Segal, Twitter's CFO.
The mDAU were 199 million for Q1, compared to 166 million in the
same period of the previous year and compared to 192 million in the previous
quarter.
Average international mDAU were 162 million for Q1, compared to
133 million in the same period of the previous year and compared to 155 million
in the previous quarter.
"We are attracting more great people to Twitter than ever
before and investing in our highest priorities to deliver on our long-term
goals across consumer product, revenue product, and platform," the company
said.
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