Apple ships record over 1 million iPhones in India in first quarter 2021
Continuing its dream run in India, Apple shipped over a
million iPhones in the country in the otherwise dull first quarter of 2021,
growing close to an impressive 90 per cent (on-year) during the three-month
period.
As per early estimates from market intelligence firm CyberMedia
Research (CMR), iPhone 11
and XR accounted for 67 per cent of Apple's shipments during the January-March
period.
On the back of increased domestic assembly, Apple iPhone 11 shipments
increased 176 per cent (on-year) in the first quarter.
"Apple has
had yet another exceptional quarter in India, shipping over a million iPhones
for the first time in, what is traditionally, a lull quarter," Prabhu Ram,
Head-Industry Intelligence Group, CMR, told IANS.
Apple iPhone shipments
gained in strength on the back of the enduring brand equity that Apple enjoys
in the country and also, in part, "driven by evolving consumer
understanding about tech not being a luxury, but a necessity", Ram added.
In the festive quarter (Q4) of 2020, Apple for the first time
doubled its smartphone market share in India to nearly 4 per cent.
Despite arriving in October, the iPhone 12 contributed
significantly towards the rise of Apple in Q4 (October-December) in the
country.
The tech giant had registered over 60 per cent growth
(yea-on-year) in its India business in the full year 2020 while for the festive
quarter, the growth was an impressive 100 per cent (YoY).
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