Audio streaming service Spotify to launch podcast subscription service soon
Audio streaming application Spotify is soon going
to launch its podcast subscription
service. The platform would be competing with Apple's newly announced podcast subscription
service but it will not charge a fee or take a membership cut like its rival.
As per Variety, the company will be letting content creators keep
100 per cent of the subscription fees. As per sources, Spotify will not take
a cut of podcast subscription
revenue.
By contrast, Apple will keep up to 30 per cent of podcast
subscription fees under its program, which is launching next month. Most
creator platforms, including YouTube, Twitch, Facebook and Patreon, also take a
cut of subscription fees and/or fan payments.
Currently, Spotify doesn't allow
customers to pay for subscriptions through Apple in-app purchases -- and
Spotify has been a very vocal critic of Apple's App Store policies, which has
included lodging a formal complaint with the European Union alleging anticompetitive
behavior. Similarly, you won't be able to purchase Spotify podcast
subscriptions through Apple.
Spotify has said it was going to test paid subscriptions for
podcasters to allow them to offer exclusive content to subscribers, officially
announcing that during its February 'Stream On' event. But it has not yet
provided details on how that will work.
It is worth noting that Spotify has been expanding its podcast
platform by signing major deals with personalities like the Obamas, Prince
Harry and Meghan Markle, and most recently, Bruce Springsteen.
It has also signed podcast deals with Warner Bros, Hollywood
producer Chernin, and Archie Comics.
Meanwhile, in conjunction with Spotify's podcast subscription
rollout, Facebook plans to launch an integrated version of Spotify's audio
player, a service called 'Project Boombox'.
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