Apple India logs record quarter: PC, smartphone, iPad biz grows rapidly
Consumer technology giant Apple registered
record business in the January-March quarter, backed by an unprecedented surge
in its all key product categories. The US major clocked the highest ever
shipment in personal computers, regained top spot in the premium smartphones market,
and grew its iPad business
rapidly as consumers in India invested in electronic devices.
Apple was
a fringe player in all key categories like smartphones, notebooks, and tablets
till recently. But with the last quarter’s record-breaking performance, the
brand has established itself in the country’s price-sensitive consumer
electronics market.
According to the market research firm IDC data, in January-March Apple recorded its
biggest quarter for personal computer (PC) shipment in India and captured fifth
spot for the first time, matching the long-standing Chinese brand Asus.
As the shipment of Macs grew by a staggering 336 per cent
year-on-year (YoY), the brand captured 5.4 per cent of the local PC market.
During
the period, some 167,000 Macs were shipped against 38,000 in the corresponding
quarter last year. In the consumer PC segment, Apple stood fourth, after HP,
Lenovo, and Dell.
While
leading players like Dell and Acer registered a decline in shipment over the
previous quarter (October-December), Apple grew 45.3 per cent QoQ. Even though
the PC market grew by 73 per cent, Apple’s growth rate was nearly five times of
that.
Macs
are the largest category for Apple after iPhones.
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