Realme to launch 'D' brand under TechLife vertical on May 25
Smartphone brand realme is finally
foraying into its much-anticipated TechLife vertical with launching a new brand
on May 25 that begins with the letter D.
The brand name with 'D' letter was teased by Madhav Seth, Vice
President, realme and
CEO, realme India
and Europe, during the 8 Pro smartphone launch last month.
The new brand will have its own line of products, industry sources
told IANS on Monday.
The launch of the first brand in realme TechLife ecosystem will
not be a big splash launch owing to the ongoing Covid situation in the country,
they added.
The TechLife ecosystem of the company will look for innovative
partners globally to provide products with a new technology experience for
users through independent R&D, joint custom development and product
selection.
The fast-growing smartphone brand realme earlier told IANS that
TechLife will help other budding brands with similar dreams to make more versatile
technology products in the country.
"We will be supporting our partners who have joined the
'realme TechLife' platform with our product, R&D, supply and quality
assurance. We leave options to onboard brands to choose their original
equipment manufacturer (OEM) partners freely," Sheth had said.
"Some brands also own their own factories. In case any brands
need support of a local OEM, realme will provide all the support in figuring
out local OEM partners for them, who could help them manufacture their products
and give the best quality assurance," Sheth elaborated.
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