Tips Music announces music licensing deal with YouTube Shorts: Details here
India’s one of the oldest and largest music labels Tips Music on
Thursday announced a music licensing deal with Google for the
latter’s newly introduced short-video platform YouTube “Shorts”. As
part of this deal, Tips will license its large catalogue to YouTube platform
allowing the huge Indian diaspora across the world to create content inspired
its ever popular and superhit music library in diverse Indian languages like
Hindi, Punjabi, Bhojpuri, Haryanvi, Marathi, Gujarati, amongst many others.
“The deal will allow our community of fans to create fresh new
content alongside their favourite music from Tips music library.
This partnership will open possibilities for creators and users to
explore their creativity which may give us our next future star. What better
way to celebrate our new generation of talent,” said Kumar Taurani, founder,
Tips Music.
YouTube Shorts
is a short-video service offering by Google which allows
users, creators and artists to create short video content right on YouTube app.
It lets YouTube channel owners to connect with new audiences with just a
smartphone.
Tips is of one India’s oldest music label and holds the richest
catalogue spanning across genres like film / non- film songs, devotional music,
ghazals & indipop.
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