Apple logs 50% growth as global smartwatch market jumps 35% in Q1
Apple maintained its leading position and registered a
healthy 50 per cent growth in the global smartwatch market in
the first quarter this year, as worldwide shipments in grew 35 per cent
(on-year) in Q1 2021, a new report showed on Thursday.
With a surge in demand for its Series 6 models, Apple saw its market
share climb by 3 per cent from the year-ago quarter to reach 33.5 per cent in
the March quarter this year, according to Counterpoint Research's 'Global Smartwatch Model
Tracker'.
Samsung's shipments also rose 27 per cent with the popularity of
the Galaxy Watch 3 and Galaxy Watch Active series.
Huawei continued to lose share compared to a strong quarter a year
ago.
"Apple was
able to further solidify its leadership position in the market by widening the
portfolio from Watch SE to Series 6 at the right time. This may drive Samsung
to launch a mid-price-tier model to boost growth," said senior analyst
Sujeong Lim.
In terms of smartwatch OS
platforms, Apple's WatchOS captured more than a third of the market with a
growing attach rate to its base of billion iPhone users.
Google's Wear OS has not yet achieved such success in
smartwatches.
"This is because most of the major smartwatch brands have
developed and installed their own proprietary OS (like Fitbit OS, Tizen and
Garmin OS), the report showed.
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