ByteDance selling TikTok's AI technology to firms, including those in India
China-based ByteDance which is
the parent company of TikTok, has reportedly started selling the AI technology of the
short video-making app to other companies, including in India where the app is
banned.
The Financial Times reports that the company has kicked off a new
devision called BytePlus and is selling TikTok AI to
companies like India-based social gaming platform GamesApp, US fashion app
Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, among
others.
In 2020, the Indian government banned several apps developed by Chinese
firms, including TikTok, over concerns that these apps were engaging in
activities that threatened the national security and defence of the country.
Last month, Nikhil Gandhi, the India Head of China's
ByteDance-owned short video-sharing platform TikTok, decided to quit. TikTok roped in
Gandhi in 2019 as its India head to drive the next phase of growth for the
Chinese short video-sharing platform.
TikTok's recommendation algorithm is a huge part of what has made
it so popular.
According to the report that came out on Sunday, BytePlus offers
customers the chance to access the TikTok recommendation
algorithm, and "personalise it for their apps and customers".
BytePlus also offers automated speech and text translation and
real-time video effects as well as data analysis tools, according to its
website.
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