Mi India captures 14% market share in Rs 20-45K segment in India
Smartphone
brand Xiaomi has announced that it has recorded strong and speedy growth in the
premium smartphone segment by capturing a 14 per cent market share in the Rs
20,000-45,000 segment.
According
to May 2021 tracker by market research firm Counterpoint, the company captured
a 14 per cent market share in the 20K-45K category, thereby emerging as one of
the fastest-growing and leading premium smartphone brands.
A
strong and clear portfolio of smartphones such as Mi 10i, Mi 11X, and Mi 11X
Pro led to the growth of the Mi brand in India, the company said in a
statement.
"With
Mi, we have focused on bringing breakthrough technologies and setting newer
benchmarks for mobile innovation," said Manu Kumar Jain, Managing
Director, Mi India.
"With
the launch of Mi 10 and Mi 11 series in the market, we have empowered our users
with a premium experience, on the back of the superior design, best in class
features and functionality," Jain added.
Recently,
the company announced that its Mi 11X series of devices has witnessed record
sales worth over Rs 300 crore in just 45 days of its launch.
Both
Mi 11X and Mi 11X Pro feature revolutionary cameras, the latest flagship
Snapdragon 870 and 888 series chipsets, powerful Dolby stereo speakers, 120Hz
E4 Super AMOLED display and fast charging capabilities that aims to offer a
premium smartphone experience.
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