Netflix plans to offer video games in push beyond movies and TV shows
Netflix Inc.,
marking its first big move beyond TV shows and films, is planning an expansion
into video games and has hired a former
Electronic Arts Inc. and Facebook Inc. executive to lead the effort.
Mike Verdu will join Netflix as
vice president of game development, reporting to Chief Operating Officer Greg
Peters, the company said on Wednesday. Verdu was previously Facebook’s vice
president in charge of working with developers to bring games and other content
to Oculus virtual-reality headsets.
The idea is to offer video
games on Netflix’s streaming platform within the next year,
according to a person familiar with the situation. The games will appear
alongside current fare as a new programming genre -- similar to what Netflix did
with documentaries or stand-up specials. The company doesn’t currently plan to
charge extra for the content, said the person, who asked not to be identified
because the deliberations are private.
Netflix shares gained as much as 3.3% to $566 in late trading
after Bloomberg reported the news. The stock had been up 1.3% this
year through Wednesday’s close.
Netflix has been seeking ways to keep growing, especially in more
saturated markets such as the U.S. That’s included building out its kids’
programming, opening an online shop to sell merchandise, and tapping Steven
Spielberg to bring more prestigious movies to its lineup. The company remains
well ahead of streaming rivals such as Disney+ or HBO Max, but it added fewer
subscribers than expected in its most recently reported quarter.
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Pushing into games would be one of Netflix’s boldest moves yet. In
Verdu, the company has an executive who worked on popular mobile games at
Electronic Arts, including titles in the Sims, Plants vs. Zombies and Star Wars
franchises. He also served as chief creative officer for Zynga Inc. between
2009 and 2012.
Netflix will be building out its gaming team in the coming months,
according to the person familiar with the matter. The company has already
started advertising for game-development related positions on its website.
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