Facebook Pay arrives on third-party online shopping platform Shopify
Facebook Pay is arriving on other online shopping platforms,
starting with e-commerce platform Shopify, that will help businesses ensure a
seamless checkout experience for their customers on their own websites.
Currently, the Facebook Pay system
is available for users on its main platform, as well as on WhatsApp and
Instagram.
"Starting this August, businesses in the US who use
participating platforms will have the ability to enable Facebook Pay as a
payment option directly on their websites, giving their customers the ability
to speed through checkout without having to re-enter their payment
information," the company said in a statement on Thursday.
"We're starting the rollout with Shopify merchants and expect
to expand availability with more platforms and payment service providers over
time," the social network added.
People already use Facebook Pay to send money, shop, donate and
more, across Facebook apps and services.
The company said that Facebook Pay is designed to help businesses
drive conversion higher by giving customers a low-friction and mobile-friendly
way to pay online.
"Payment details are encrypted and securely stored,
eliminating the need for businesses to manage customers' card or bank account
numbers," it added.
"The card and bank account numbers that people provide will
not be used to personalise their experience or inform the ads they see".
Shopify in February partnered with Facebook to bring its checkout
and payment processing system -- Shop Pay -- to Facebook and Instagram.
Comments
Post a Comment