Silence! Audi's electric SUV is now in town: Check details here
When vehicles that were concept cars or showstoppers at motor
shows become market-ready and roll out at dealerships in your town, you know
that the brands have reached a tipping point and it’s a matter of time before
the models become commonplace.
That’s the case with electric cars the
world over. They are increasingly becoming more prevalent with new model
launches, as brands such as Lamborghini, Lotus and more launch cars that they
say will be their very last “fossil fuel” version.
To be sure, this Audi’s latest launch is not the first electric
SUV in the market. There have been others that range from the mass market
Hyundai Kona to the Mercedes-Benz EQC in recent years. But what makes the
e-tron SUV (Q5 equivalent) special is that from inside and out it looks and
feels the same as a regular Audi SUV. Except that
there’s no gear, no sound and no engine.
However, it has an auditory feature that throws up a soft but
audible whirring sound like a spaceship while driving as well as a different
tone on the outside to let bystanders know a car is on its way. And, of course,
there are tonnes of features that will make any premium car lover sit up and
take notice. Think permanent all-wheel drive, adaptive air suspension and
panoramic sunroof as standard features, as well as a 16-speaker Bang &
Olufsen 3D Surround Sound System and an air quality package with air ioniser.
Audi opened
up sales for the e-tron with bookings available on its website for a down
payment, something that is growing slowly but surely as a D2C sales channel for
most industry players now in the auto world as demonstrated by an announcement
made by Mercedes-Benz a few weeks ago confirming that it would allow customers
to buy cars directly.
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