Connected consumers in India likely to spend 42% more than last yr: InMobi
Indians are all set to celebrate the festive season with a larger online shopping budget
compared to last year. Almost 68% of the respondents plan to shop online this
festive season, with 43% of Indians increasing their online shopping budgets
this year, and parallelly, 39% decreasing their offline shopping budgets, said
an InMobi report.
The report “Decoding the 2021 Festive Shopper” reveals that connected
consumers in India plan to spend Rs 21,230 on average, 42% higher than last
year. Clothing and accessories, personal-use gadgets, and home appliances top
the charts as most popular shopping categories.
InMobi surveyed
over 2500 smartphone users across 80 tier-1, tier-2, and tier-3 cities and
clusters in India using its consumer intelligence platform Pulse, to throw
light on consumer preferences, shopping patterns, peak-shopping timelines, and
device usage patterns.
Additionally, 1 in 3 respondents that hail from tier-2 and tier-3
cities claim to be first-time online shoppers.
Vasuta Agarwal, MD-Asia Pacific, at InMobi, shared, “The festive
season always remains about larger-than-life emotions, get-togethers, and a
plethora of traditions. Amongst all this constancy, mobile has emerged as the
medium for connected consumers to learn, explore, communicate, and buy. Our
research shows that over 60% of respondents use their mobile to research,
explore, or make the final purchase. This makes it extremely critical for
brands to be mobile-first in their festive strategy to win the connected
festive shopper this year.”
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