TikTok reportedly overtakes YouTube in US average watch time
Short video-making platform TikTok's users now spend more time
each month watching content than YouTube users, says a
new report.
According to app analytics firm App Annie, in the US, TikTok first overtook YouTube in August
last year and as of June 2021, its users watched over 24 hours of content per
month, compared with 22 hours and 40 minutes on YouTube.
In the UK the difference is even starker as TikTok overtook
YouTube in May last year and users there now reportedly watch almost 26 hours
of content a month, compared to less than 16 on YouTube, reports The Verge.
The figures only include viewership on Android phones, however, so
may not be representative of mobile users as a whole, the report said.
But caveats aside, they show the extent of TikTok's meteoric rise
over just a few short years, and are even more impressive given the
three-minute maximum of most of its videos, compared to the 10-minute format
preferred by many YouTube's, it added.
Not to mention the fact that for much of 2020, TikTok faced
continued threats that it would be banned in the US amidst chaotic
negotiations.
YouTube is still ahead in time spent overall, no doubt because of
its two billion users compared to TikTok's roughly 700 million, BBC News notes.
Again, excluding iOS users and users of the app
renamed Douyin in China, YouTube is still number one in terms of time spent on
Android phones among "Social and Entertainment Apps" as of the first
half of this year, with TikTok in at number five behind three Facebook apps -- Facebook,
WhatsApp and Instagram.
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