M5 Entertainment brings new perspective to endorsements, establishes perfect balance between brands and talent
Mumbai (Maharashtra)
[India], September 23 (ANI/NewsVoir): Endorsements have seen a meteoric rise in
the last couple of years both online and offline. The concept of celebrity
endorsement in the Indian marketing and advertising industry is deep rooted.
The reason behind the
success is also straightforward. People in India idolize celebrities, and when
renowned personalities associate themselves with a product, people aspire to
achieve that.
With a whirlwind of
agencies that are now in the market catering to endorsements, it is only
natural that brands are spoilt for choice. That is not to say that there is no
space in the market, with a number of agencies working towards the same goal,
M5 Entertainment has understood the need to cater to different verticals to
fill the gaps.
Talking on the
endorsements, Sonya V Kapoor, said, "M5 main vertical looks into
endorsements big or small. We do a variety of them basis the brands needs and
budgets. We cater to each and every brands requirements and guide them accordingly.
The two biggest gaps that we fill are in terms of price sensitivity and total
transparency."
"We don't push one
talent - we push multiple and we negotiate on behalf of brands. We guide them
how to close a celebrity in their budgets and realistically giving them budget
possibilities. Secondly, the transparency of deal - we make it so easy and
straightforward that brands don't have to wonder where the money went,"
concluded Amrita Mendonza.
The key to the success of
any agency is the ability to fitting the right talent with the right brand
while precariously balancing the needs of everyone involves. It is a game that
everyone must win.
Comments
Post a Comment