AlphaVector launches KTM's premium bicycle range starting at Rs 30,000
City-based start-up AlphaVector on Thursday announced partnership
with European bicycle maker KTM to launch the
latter's premium bicycle range in the country.
With this partnership, AlphaVector launches and becomes the
exclusive distributor of KTM bicycles in the
Indian market, the company said in a statement.
Priced between Rs 30,000-10 lakh, the premium segment will expand
AlphaVector's portfolio beyond the recently launched e-bicycle (Meraki) and
existing mountain, all-terrain, hybrid, fat-tire bikes in the mass-premium
segment, it added.
"Cycling in India has seen a paradigm shift and is evolving
at a tremendous pace. The premium segment is witnessing traction with people
adopting cycling as a lifestyle especially in the metro cities," said
Sachin Chopra, co-founder and CEO of AlphaVector India Pvt Ltd.
"We are excited to bring KTM bicycles to India
to cater to this growing demand and not just deliver unmatched quality and
performance but also an exceptional buying and ownership experience,"
Chopra added.
The
tie-up with KTM Bike Industries is in line with the company's vision to
introduce millennials and Gen-Z to an active lifestyle, encouraging them to
reclaim the outdoors, AlphaVector said.
"For
56 years, we bleed orange. KTM Bike Industries keep the highest standard of
making bikes and never stop exploring. It's our pleasure to partner with
AlphaVector to introduce our prime bike to Indian market," KTM Bike
Industries Managing Directors Johanna Urkauf and Stefan Limbrunner said.
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