India's smartphone market up 42% in Oct with shipment of 21 mn units: IDC
India smartphone market grew 42 per cent with shipments
of 21 million units in the month of October - the second highest for a month -
driven by multiple online sale events, research firm IDC said on Thursday.
IDC said
it expects the smartphone market to see a single-digit decline in final
consumer sell out in 2020 on a full year basis.
According to IDC, the growth in October was driven by multiple
online sale festivals and continuing pent up demand from the third quarter of
2020, IDC said.
"This is the highest ever October shipments and second highest
for a month, following 23 million units in September 2020, an all-time high for
a single month," it added.
Online platforms accounted for 51 per cent share of the shipment,
and the channel grew 53 per cent year-over-year (y-o-y). Offline channels,
especially in smaller towns and cities, also saw a healthy 33 per cent y-o-y
growth, IDC said.
The low-mid range segment (USD 100-200) grew by 60 per cent y-o-y
and its share increased to 58 per cent of the total market in the said month,
it added.
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