Spotify set to launch streaming service in South Korea in 2021
Global streaming giant Spotify is planning
to launch a music streaming service in South Korea, home to the booming K-pop
industry, in the first half of 2021.
It would give listeners here access to around 60 million tracks
and over 4 billion playlists, according to the Swedish firm. It also expected
the move to help Korean artists of various music genres to reach their fans
here and abroad, reports Yonhap news agency.
"We are excited about our upcoming launch in South Korea, a
market recognized as an epicenter for music, culture and tech innovation,"
said Alex Norstrom, Chief Freemium business officer of Spotify.
"We are looking forward to working with our valued local
partners to uncover more Korean artists, and to connect them with fans in South Korea and all
over the world," Norstrom said.
Spotify has
been running K-pop playlists since 2014. It noted that the portion of K-pop
listening has jumped by more than 2,000 percent over the last six years, with
total streaming time reaching 180 billion minutes.
Launched in 2008, Spotify provides music streaming service to
around 320 million listeners in 92 markets.
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