Apple cements lead, Samsung rebounds in global smartwatch market
As global smartwatch shipments increased 6 per cent in third
quarter of 2020 compared to the same period last year, Apple remained the
leader with 28 per cent share while Samsung took the
third position, overtaking BBK (Imoo brand), a new report said on Wednesday.
The top five brands contributed more than 66 per cent of the total
shipments in Q3 2020 while China surpassed North America to become the market
leader after seven quarters, according to the 'Global Smartwatch Model Tracker'
by Counterpoint Research.
Apple launched
its first mid-tier smartwatch, the Apple Watch SE,
during the quarter. Apple Watch SE (GPS) starts at Rs 29,900 while Apple Watch
SE (GPS+ Cellular) begins from Rs 33,900 in India.
Huawei managed
to maintain its second position with 15 per cent share, thanks to the good
performance of its newly launched models, especially the ones for children.
With the successful launch of the Galaxy Watch 3, Samsung took the
third position with 10 per cent market share.
"In terms of sales, Apple's position is even stronger. In the
third quarter, it achieved $2.3 billion, nearly half of global smartwatch
shipments and an 18 per cent increase over the same period last year,"
said senior analyst Sujeong Lim.
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