WhatsApp adds 'carts' feature to improve in-app shopping experience

 

WhatsApp on Tuesday said it is adding 'carts' feature to make it easier for businesses to conduct transactions through the platform.

Last month, the Facebook-owned company had started rolling out a shopping button on its app to make it easier for people to discover a business' catalog to get information about the goods and services offered by the firm.

"WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogs have allowed people to quickly see what's available and helped businesses organise their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier," WhatsApp said in a blog post on Tuesday.

WhatsApp said the 'Catalogs' feature has allowed buyers to quickly see what's available while helping businesses organise their chats around particular items.

"Starting today, we're excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store...This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales," the blog said.

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