Apple to focus on cementing its position in mid-premium range phones

 


Apple which has had a successful 2020 in India riding on the popularity of iPhone 11 and iPhone 12 and price drop on other key models like XR, will focus on cementing its position further in 2021 with wooing mid-premium range consumers in the price-conscious smartphone market, leading industry experts said on Saturday.

According to the leading market research firm IDC, the premium segment ($500-$700) in India witnessed multifold growth in the month of October with high shipments of the iPhone XR and 11 driven by affordability schemes/offers.

The premium segment registered 16 per cent (on-year) growth in October, with Apple leading the market in 49 of the top 50 cities in the country.

According to Navkendar Singh, Research Director, Client Devices & IPDS, IDC India, Apple has had a good past couple of years in the country.

"With the launch of iPhone 11 and 12, followed by subsequent price drops of last year models (11, X, XR etc), launch of SE 2 at a very aggressive price point and price aggression by the online platforms has really helped Apple," Singh told IANS.

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