Amazon building Clubhouse competitor that turns hosts into DJs
Tech giant Amazon is building a
new app, codenamed "Project Mic" that gives anyone the ability to
make and distribute a live radio show complete with music.
According to The Verge, this project's goal is to democratise and
reinvent the radio. The app will be focused on the US initially.
Listeners will be able to tune in through the app as well as
through Audible, Amazon Music,
Twitch and Alexa-equipped devices.
With the Alexa devices, listeners will be able to interact with
shows using just their voice. The app experience will also be optimised for the
car, playing into Amazon's idea of trying to reinvent radio.
A mockup app image viewed by The Verge depicts a screen listing
shows that are currently live; trending topics like #NBA or #hot100; and
featured creators. Users will also be able to search for content by topic, name
or music.
Anyone will be able to pull from Amazon's music catalogue to
arrange their programme.
For launch, the company is planning to recruit celebrity talent
along with smaller tastemakers to help launch the app and populate it with
content. Although, the app is highly music-focused, programming will centre on
three other areas: pop culture, comedy and sports.
With this app, Amazon joins the
likes of Apple, Spotify and even Sonos, which are looking to programme
radio-adjacent content.
All these companies work with music curators to host shows and try
to replicate the radio experience digitally.
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