Apple iPhone 14 wishlist: Things that the company needs to work on

 

The tech world is changing so fast that if a company misses out on one of the critical updates, it is trashed on blogs, vlogs, and print. The disappointment of the reviewers takes a different manifestation. For most smartphone makers, an underperforming device means the end of the road for it until next year. However, for Apple belying expectations translates into new renders of the next iPhone. The iPhone 13 has been suffering the same fate. While Apple has made notable improvements to battery life, a design overhaul is much needed. Besides, the company also needs to up the specs if it plans to compete in the premium smartphone market. New entrants have already been disrupting this space with flagship killers at half the price of premium smartphone makers’ premium devices.

Here’s a list of Apple improvements that we would love to see in the future iterations. Moreover, companies need to realise that a phone goes much beyond its camera. Although with the Instagram generation, the camera is significant, the phone's changes need to go beyond that.

Display of 90Hz-120Hz refresh rate

Apple has made significant improvements to the screen with more brightness. The sound quality on the phones has also got better with more depth and richness. But the company has shied away from fiddling with the refresh rates. The 60hz display has been a standard feature on iPhones, while other smartphone makers have graduated to 120hz (some even to 144hz) display. While Apple has introduced the adaptive refresh rate feature in pro models, the technology needs to trickle down in regular phones. At least the new lower-range iPhone can have a 90hz display to improve the gaming and movie-watching experience. Apple will have to adjust battery life accordingly as a higher refresh rate would translate into lower battery life.

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