Mercedes-Benz rolls out new locally-produced S-Class; price at Rs 1.57 cr
German
premium car maker Mercedes-Benz on Thursday rolled out the new locally-produced
S-Class from its Chakan facility in Pune at price starting from Rs 1.57 crore.
The
company had launched the imported (completely built unit) version of its new
generation flagship sedan S class at a starting price of Rs 2.17 crore in June
this year.
Mercedes-Benz
India has retailed more than 8, 250 units of the S-Class to the Indian
customers, as per the company.
With
an overwhelming response to the CBU launch edition of the S-class,
Mercedes-Benz is offering Indian customers the locally manufactured version,
catering to the heightened demand for the flagship, the company said at the
launch.
The
new S-Class is available in two variants -- S 350 d, which is priced at Rs 1.57
crore and S 450 4MATIC at Rs 1.62 crore.
The
company now produces 13 car models at its Chakan production facility.
We
are in particular overwhelmed with the tremendous response to the New
Generation S-Class and to cater to the increased demand, we are now commencing
the local production ahead of our planning. We are confident the locally made
S-Class will continue to retain its high loyalty from our discerning customers
in India, said Martin Schwenk, Managing Director and CEO, Mercedes-Benz India,
Stating that each new generation of the S-Class is always highly anticipated
and sets new standard for the automotive industry to pursue, Schwenk said, the
current World Luxury Car' -- the new S-Class-- underscores Mercedes-Benz's
ambition of introducing the most desirable products with highest standards in
innovation, technology, safety and comfort like never before.
The
S-Class production involves the use of latest technology and innovations at
Mercedes-Benz India's production facility at Chakan (Pune), the car maker said,
adding the latest offering uses digitisation for a car that responds
empathetically to the needs and wishes of its driver and passengers.
The
new technological innovations introduced in the S-Class production process
includes robots, various AR/VR based training modules, it said.
The
new S-Class 5,0, now also has the Driving Assistance Package 5.0 latest
generation with new improved functions, the car maker said.
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