Mahindra XUV 700 gets 25,000 bookings in 57 minutes, equaling 6-mth output
Mahindra XUV700 clocked 25,000
bookings in its first 57 minutes on Thursday, Mahindra and Mahindra said,
terming it an “unprecedented milestone in the Indian automotive industry”.
The
25,000 units of the recently launched model is equivalent to up to six months
of production, depending on the variant. It also makes the XUV700 the first
four-wheeler in India to hit this milestone, the company claimed.
With
prices starting from Rs 1,249,000 to Rs 2,299,000, the XUV500 replacement is
available in five trims, multiple variants (petrol, diesel, automatic and
manual transmission) and five- and seven-seater configurations. While the
five-seater model rivals mid-size SUVs such as Creta and Seltos, the
seven-seater model competes with the Tata Safari, Toyota Innova and MG Hector
and Hector Plus.
“While
we anticipated the traffic and prepared our system with added server capacity,
the overwhelming response could have regrettably led to a slow user experience
by some of our customers,” said Veejay Nakra, CEO, Automotive Division,
M&M.
The
XUV700, which will replace the XUV500, has also received more than 260,000
inquiries since its name was revealed, M&M said.
India
sold 523,012 units of SUVs in the first five months of the ongoing fiscal,
according to Society of Indian Automobile Manufacturers (Siam).The body type
now accounts for 36 per cent of the total PV sales, up from a fourth a year
ago. The booking of 25,000 units of the XUV700 model is almost 20 per cent of
the monthly industry volumes of the SUVs. “Many would have booked the model
simply due to the uncertainties related to the delivery. The shortage of
semiconductor has only deepened in the recent past. A long waiting period may
prompt buyers to cancel bookings,” said an analyst.
The
Mumbai-headquartered firm will now recommence the bookings from 10 am on
Friday.
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