Apple to release new watch on October 15 following production snags
Apple Inc. set a release date of Oct. 15 for its latest
smartwatch, a sign that it’s coping with production challenges that had dogged
the new device.
The company plans to begin taking orders for the product -- called
the Apple Watch Series 7
-- this Friday, Oct. 8, starting at 8 a.m. New York time. It will then hit
stores a week later, Apple said in a
statement on its website.
The Series 7 watch was unveiled on Sept. 14, but Apple left the
release date vague at the time, saying it would be “later this fall.” The
device has a bigger display, marking the first time the company has enlarged
the watch’s screen since the Series 4 three years ago.
Apple customers and investors were bracing for delays since
August, when people familiar with the matter said the watch was suffering
production snags. An Oct. 15 release would come three weeks after the rollout
of Apple’s flagship iPhone device, which was announced at the same time.
The Series 7 comes in 41 millimeter and 45 millimeter sizes, and
the company is touting it as the most durable Apple Watch ever. The
price will start at $399 in the U.S.
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