Google Play cuts subscription fee from 30% to 15% starting Jan 1, 2022

 

Google said today that starting on January 1, 2022, it will be decreasing the service fee for all subscriptions on Google Play to 15 per cent from 30 per cent, and for developers offering subscriptions, this means that first-year subscription fees will be cut in half.

"Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30 per cent to 15 per cent after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can," said Sameer Samat, Vice President, Product Management at Google, in a blog post on Thursday.

Google Play currently charges 30 per cent fees for subscription services after 12 months. Now this will be 15 per cent for subscription services from the first day.

Earlier this year Google launched the Play Media Experience programme to encourage video, audio and book developers alike to help grow the Android platform by building cross-device experiences. This helped developers invest in these multi-screen experiences with a service fee as low as 15 per cent, the firm said in the blog post.

The tech giant further said e-books and on-demand music streaming services, where content costs account for the majority of sales, will now be eligible for a service fee as low as 10 per cent.

"The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent. You can go here for more information," Samat added.

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