Snapchat touches 100 mn users in India, eyes more localised experiences
Photo-messaging app Snapchat on Wednesday
said its monthly user base has reached 100 million in the country, and the
company will continue to anchor its efforts towards growing and providing more
resources to its community of Indian creators.
Snap Inc, the parent company of Snapchat, virtually hosted the
second edition of 'Snap in India'. At the event, Snap co-founder and CEO Evan
Spiegel announced the milestone of reaching 100 million Snapchatters monthly in
India.
"We have made significant investments to localise the Snapchat experience
for the Indian community. We have added culturally relevant content, developed
highly active and creative local creator communities, and invested in local
products, marketing initiatives, and language support, he added.
Spiegel noted that these efforts to bring a localised experience
to Indian Snapchatters has helped the company to reach the milestone and that
the company will "continue to anchor our efforts around celebrating local
culture and talent, while empowering, growing, and providing resources for our
community of Indian creators".
Snapchat's app allows users to share photos with friends, and
offers filters and lenses that are augmented reality-enabled.
Snap has also been partnering with a number of brands in the
country. The company has announced a strategic partnership with homegrown
e-commerce marketplace, Flipkart to develop innovative AR experiences for
e-commerce.
This will be an India-first e-commerce partnership for Snap, and
Snap's Camera Kit will be an integral part of Flipkart's 'Camera Storefront'.
Through this partnership, shoppers will be able to begin their shopping and
e-commerce engagement journey through Snapchat AR.
Comments
Post a Comment